I help organizations build world class brands.

CREATIVE LEADER, DESIGN THINKER, EXPERIENCE MAKER

I believe great design has the power to create meaningful human experiences, bring communities together, enhance people’s lives, and drive business growth. 

My experience at creative agencies and in-house exposed me to numerous industries and markets where I gained extensive knowledge, insights, and honed my expertise working on a wide variety of products and services. I love what I do. What I’m most excited about now is building passion brands that ultimately make the world a better place.

If this resonates, let’s connect!

CORE
COMPETENCIES

  • Your long-term plan that defines how you show up in the world

    Your brand strategy clarifies where your company is headed, what you’re trying to achieve, and how you’re different from your competitors. It clarifies what business value you bring to the table, and thus, helps you stand out and positions you in the market for optimal success.

  • The creation of your visual and verbal brand expression

    Rooted in your brand strategy, your visuals and messaging must communicate your organization’s ethos, connect with your audience, and support your business goals. As your organization grows and your audience needs shift, your brand and brand assets must also continually evolve.

  • Creative vision, expertise, and management in all aspects of your brand building

    From creative vision, strategy, and hands-on design to building a creative practice, team, and department, to providing thought leadership org-wide, with guidance and mentorship – I help elevate your brand, drive marketing initiatives, collaborate cross-functionally, and create effective communications across channels to increase your bottom line.

Capabilities

Brand Strategy

Positioning

Brand Platform

Brand Assessment

Brand Narrative

Competitive Analysis

Market Assessment

Market Research Insights

Audience Personas

Brand Architecture

Brand Development

Brand Refresh

Visual Identity

Brand guidelines & tool kits

Integrated marketing campaigns

Core messaging

Design systems

Visual language

Web design

UI/UX design

Packaging

Marketing assets & collateral

Signage & Wayfinding

Social content creation

Creative Leadership

Creative vision & strategy

Full stack creative direction

Team building

Creative operations

Creative mentorship

Internal brand integration

Brand governance

Agency & vendor management

Pitch deck strategy & creation

Accolades

+ San Francisco Show (Best of Show,
Waltor Landor Award, 3 gold medals)

+ New York Art Directors Club

+ American Corporate Identity

+ Communication Arts Magazine

+ Print Regional Design Annual

+ Graphis Brochure

+ RSVP show

  • “Karin is the real deal. A passionate creative leader who understands how critical creative is in building a break through brand experience. What I appreciate most is her ability to span from brand strategy to creative execution and to add value throughout each step of the process. Karin will fight for her ideas (as any strong CD should) but is also highly collaborative and a very special person to have on any team. ”

    — Debbie Kristofferson, VP Marketing and Brand Strategy, Peet’s Coffee

  • “Karin is an inspiration! She delivered in every way for us and made sure to patiently listen, integrate, and execute all of the work in a way that makes us proud of our legacy and excited for a promising future.”

    — Leo Panian, Principal, Tipping Structural Engineers

  • From a process perspective, Karin quickly defines sophisticated problems, seeing creative opportunity in the difficulties. She is tirelessly creative, with every review yielding great new thinking. Karin is a mature executive communicator able to facilitate toward smart solutions, while also patient with client team processes and divergent viewpoints.

    — Travis Culwell, Director of Product Marketing & Creative Services, A3Ventures

  • Karin is a gentle genius, and kindly shepherded my firm through an overhaul of our branding. Her process is inclusive, intuitive and highly strategic. Karin consistently met the challenge of synthesizing sometimes conflicting needs via a linear process toward a fabulous product.

    Maryam Rostami, Principal, TEF Design

Reach out and say hello.