The brain is the most complicated kilo of matter in the universe.
– ANONYMOUS
CHALLENGE
Lumosity is the leading online brain training program aimed at improving memory, attention, and intelligence. Their games are based on the latest findings in neuroscience and their mission is to bring better brain training to the world.
The Lumosity brand was perceived as being overly scientific and uninviting to a wide audience. There was a lack of clarity in articulating what they do and why it matters in a way that resonated with their audience. Our challenge was to define and develop a world class, inspirational brand story that conveyed the power and promise of Lumosity through their brand identity and digital experience.
CLIENT
LUMOSITY
PROJECT
BRAND STRATEGY
BRAND IDENTITY
WEB DEVELOPMENT
CREDITS
CREATED AT SEQUENCE
BEFORE
AFTER
STRATEGY
Insight: Most people want to feel sharp, strengthen their brain power, and be their best selves, but don’t want to drag themselves through dry, tedious exercises that take up time in their busy schedules to get there. However, games with purpose deliver an enjoyable experience that’s intrinsically motivating, and people are more inspired to engage and use them.
Solution: We developed a brand platform that strategically clarified Lumosity’s core offering, including who they are, what they do, and why it matters. To refresh their brand identity, we modified their existing logo to be more emotionally inspirational while still conveying its neuroscience roots. We aimed at appealing to a gender-neutral audience with a non-age-specific look in order to resonate with a broader target market. And we designed an interactive experience that communicated the story of Lumosity with approachable educational elements and content to inspire people with the feeling that Lumosity could change their lives.
